Acknowledgements
The material acknowledged below is Proprietary and used under licence (not subject to Creative Commons licensing). See terms and conditions.Grateful acknowledgement is made to the following:TextDibb, S...
View ArticleGlossary
actual product A composite of the features and capabilities offered in a product, quality and durability, design and product styling, packaging and brand nameaugmented product Support aspects of a...
View Article6 Summary
Looking at products in this unit you have found out about what a product is and the levels which make it up. You have also learned about different ways to classify products. The natures of the product...
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5 Building a portfolio of beer brands
Activity 4 Building a portfolio of beer brandsAllow 5 minutes for the reading in Task A and 35 minutes for Task B.Task ARead the following case study from Dibb and Simkin.View documentTask BThen answer...
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4 Thinking about the future for the Volkwagen Golf
Activity 3 Thinking about the future for the Volkwagen GolfAllow 5 minutes for the reading in Task A and 30 minutes for Task B.Task ARead the following case study from Dibb and Simkin.View documentTask...
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3 Introducing the product life cycle and describing product features
Activity 2 Introducing the project life cycle and describing product featuresAllow 15 minutes for the reading in Task A and 35 minutes for Tasks B and C.The next reading introduces the concept of...
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2 How products are defined and classified
Activity 1 How products are defined and classifiedAllow 15 minutes for the reading in Task A and 35 minutes for Tasks B, C and D.In the first reading you will learn about definitions and...
View Article1 Products, services and branding
Marketing was initially developed to aid the sale of products and services. By the 1960s most marketing activity centred around consumers, focusing on the sale of products and services that individuals...
View ArticleLearning outcomes
By the end of this unit you should be able to: understand what a product is, the various levels which make it up, and different types of productsunderstand how products can be classified, and the...
View ArticleIntroduction
In this unit you will find out about how organisations manage their products and services. This will include learning about how new products are developed and how the existing portfolio of offerings is...
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